Development

Category

JDH Website

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Jason D. Henderson, a Dental Practice based in Syracuse, NY, went through a brand evolution with a change in ownership. I was asked not only to make marketing recommendations on handling this brand transition, design a new logo and outdoor signage, but also design and program their new website. My role I started my relationship with this client by designing various marketing materials for them. With time spent working with them and quality work in my corner, it was only natural to get a request from them to design their new website. Phase 1: We completed a preliminary exercise – a competitor website audit. This audit was performed so that...

Pathfinder

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Newly a sibling company to FARM, this is a business that went through a rebrand with a change of ownership – and a team of us were hand-selected to execute the work. My role I was the Art Director assigned to the project, which means I was responsible for designing the site’s layout. And since I also happen to be a Digital Developer, I took the initiative to also lead the development of the site, which doesn’t always get to happen. But boy, was it an amazing project to work on from start to finish. I had a great team to work with and a great client to work for!...

Email Code Library

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A client whom we do large volumes of email marketing for came to us with a specific request. We’ve been growing our relationship with them steadily over the last few years, and more and more they seem to look to us when it comes to digital marketing campaigns. Their request – to code a library of email templates. My role When I was hired at FARM, I was assigned to manage this client’s digital marketing projects – anywhere from emails to landing pages to digital ads. Email being the most common, since we do a high-volume of monthly campaigns for them. Over the last few years that I’ve been with...

Kelly M Lyon

Kelly, a triathlete in the Buffalo area, contacted me through a mutual friend to help her create business cards to hand out to potential sponsors at her competitions. She had hoped that along with business cards, I could develop a website that she could maintain on her own. All areas that I was confident and able to help her with. My role Kelly was clear about what she needed from the start, including a very quick turn around. During our in-person collaboration sessions, I gave her my professional recommendations that aligned with the realistic timeframe we were working with. Business Cards First, I created the business cards. Kelly had asked...