JDH Website


Jason D. Henderson, a Dental Practice based in Syracuse, NY, went through a brand evolution with a change in ownership. I was asked not only to make marketing recommendations on handling this brand transition, design a new logo and outdoor signage, but also design and program their new website. My role I started my relationship with this client by designing various marketing materials for them. With time spent working with them and quality work in my corner, it was only natural to get a request from them to design their new website. Phase 1: We completed a preliminary exercise – a competitor website audit. This audit was performed so that...

JDH Competitor Website Audit


This Dental Practice came to me requesting a new website. But when I asked them what they wanted, they didn’t seem to quite know – other than updating their existing site with their new brand elements. This opened the door for us to take a much more strategic approach to restructuring their website. I proposed a Competitor Website Audit. This project came to me after already working with this client on other marketing materials and recommendations – those being their brand transition tactics, a new logo and outdoor signage. My role I was to thoroughly analyze competitor websites in the Central New York area for this Dental Practice. I looked...

St. Baldrick’s Anna Rose

During my time working for Gelia, an advertising agency in Buffalo, I got to take the lead as Art Director on the St. Baldrick’s marketing campaign for 2012; specifically in memory of Anna Rose. The client needed a series of banners, posters, t-shirts, and yard signs designed. My role There were specific guidelines that needed to be followed around their brand logo, brand colors, brand fonts, etc. But, there was a custom banner project I created for the family of Anna Rose to feature at the benefit venue – as featured above. Custom banners The custom banners I illustrated and designed (as seen above) were a specific tribute to Anna...